The company Sara Lee Branded Apparel is adding to its stable of stars that promote their clothes as Kevin Bacon and Christina Applegate will begin appearing in new TV commercials wearing Hanes clothing.
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It has been a long-term strategy for the
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The Martin Agency of Richmond,
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Beginning today there will be two different length ads that will feature Bacon and Jordan. One will be 15 seconds and the other 30 seconds; both will be displaying the Hanes clothing brand. Starting in March, ads with Applegate will begin to run. 
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The campaign won’t only include TV commercials but will also be offered in magazine ads beginning in July.
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This summer Sara Lee will spin off its Winston-Salem clothing division. The name of the new company which will be publicly traded will be Hanesbrands.
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