It is an amazing thing to me to see the cable and satellite companies who have watched the fallout in the music industry continue their resistance to what their customers want.
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The broadband revolution which has shaken up the major media industries, has given the promise of what customers in other industries have been getting for years: choice.
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Could you imagine going to a restaurant and being offered one type of salad, meat or sandwich? Yet, in the form of pre-bundled offerings that very few customers even watch, this is what has been happening in the cable and satellite venue forever. Consumers have been clamoring for change, yet they won’t respond to their wishes.
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In a contrary move to consumer wishes cable companies, along with regulators and politicians are debating over whether having various options and choices in our TV fare is beneficial to us. There is nothing to debate. If that is what the consumers want, a group of executives and politicians aren’t going to get away with huddling together to decide for me whether that is what is best for me. This will come whether certain companies want it to or not because the public is demanding it.
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The traditional cable and satellite companies must move in the direction of video-on-demand with a vengeance; yet they aren’t, at least not in the and most of
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Next post we’ll look at what others are doing now.
» The Slow Road to Video on Demand – Part Four from BizofShowBiz
On the road to video on demand, we are going to see a continuing array of temporary solutions and hybrid options until the steps are finally taken wholeheartedly. a Last year British Sky Broadcasting Group PLC launched a satellite... [Read More]
Tracked on: February 23, 2006 1:34 PM | Permalink to Trackback