Devoted to show business and the entertainment industry

While in there is a continuing debate among politicians, regulators and cable companies concerning offering options to consumers in how they view TV, in a number of areas in Europe and Asia they’re already experimenting with it; the consumers I mean, as companies are already offering options on the way to full video on demand.

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They understand the looming crises coming that the music and newspaper industries already have experienced. If they don’t move this way quickly, they will begin to lose an enormous amount of customers who do demand this as the way they want to experience that which is offered.

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In France they have rolled out the options of choosing premium channels individually. In the place of pricey cable packages they now can zero in on the niche television that they desire to watch.

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The caveat here is that this is not being offered by the cable industry but by Internet services and phone companies. The way that they are making money off of it is that they bundle the less expensive television with the Internet and voice calls.

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For example for $35.50 a month approximately 1.5 million French subscribers to the Iliad SA’s Freebox get more than 80 TV channels, broadband Internet and an unlimited number of phone calls. That, along with the option to get more options that are billed individually. You can get a sports channel showing highlights for instance for 60 cents in U.S. currency. Of some news channels for 30 cents U.S. 

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The consumers love it as they spend much less time surfing to find something that interests them and more time targeting their interests.

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Today there are over 200,000 Freebox users in France “significant for the French market,” according to Iliad’s CFO Olivier Rosenfeld.

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