Actor Danny Aiello sat on the stage of the Avon Theatre to take questions in regard to his latest film “Brooklyn Lobster.” He was there with writer and director of the film Kevin Jordan.
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Eve Sullivan reporting for the Stamford Advocate said this:
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“Aiello, 73, joked about how he initially didn't want to star in the film because he hates fish. He also joked about how he was a Greyhound bus driver before entering show business, and -- to roars of laughter -- rattled off his former bus schedule in New York from 40 years ago.”
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”But the good-natured celebrity became serious when discussing the low-budget "Brooklyn Lobster," and the director's grassroots effort to get attention for the film.”
Aiello added that “The moment I read the script, I said I had to do it, I knew it was something I would not be able to do with a big studio."
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Jordan and his brother Darren, who produced the movie on a paltry $200,000 budget including no studio backing, commented that they wanted the movie to be shown in major markets around the country before it goes to video sales.
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"All that promotion is unusual," Louisa Green, the theater's director of marketing, said of the truck outside.
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"This is a true grassroots effort of a small budget film," she said. "They have no advertising agency, they are doing it all themselves."
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Aiello, who starred in the movie for free, is very impressed with Kevin Jordan and said he will support him in any way he can. He added that he hopes that there is an opportunity to work together with him again.
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I think for aspiring filmmakers this is a good example of finding innovative and creative ways to get well-known acting talent on board and on how the right grass-roots marketing can get you some very effective advertising for your projects.
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