We’ve talked about the new Davie-Brown Index which rates celebrities according to how well they would do at promoting and fitting in with certain types of advertising venues.
NYMag looked at a recent “Index” list and culled out their own local celebrities and got somewhat of a surprise.
They asked the question “Just what’s wrong with the famous people of
What the DBI replaces is the 41-year-old Q rating – which was based upon two specific things, how many people had heard of the celebrity and if they were one of their favorites.
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It uses much more sophisticated means to ascertain celebrity fits with company culture and focus.
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I guess the “Donald” didn’t like his ranking as he came in at 103, which he evidently was enraged at saying “I want to know who did this survey,” he says. “It’s ridiculous. I don’t agree with it. Give me a break.”
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Ah, the celebs of
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