Matthew Whittingham, the head of information services at MSN.co.uk announced that MSN.co.uk is starting a new lifestyle channel that will draw content from several companies including Conde Nast and iVillage.co.uk.
The coverage will include family, homes, fashion, beauty, careers, entertainment among other topics. MSN says that its target audience will be busy, style-conscious professionals between the ages of 25 and 44. Lexus has already signed on for the deal with the channel and will have lifestyle content run on a Lexus microsite.
Conde Nast will draw content from a number of its sites which will include GQ, Vogue, Glamour and Easy Living. iVillage is providing health content and MSN, in a partnership with eDiets, an online dieting company, will get content there also. MSN will also provide some of its own content.
Matthew Whittingham adds "The deals we have secured with top health and lifestyle content providers will provide a compelling contextual environment for advertisers to connect their brands with style-conscious consumers."
The new lifestyle offering will be set alongside of other MSN channels like MSN cars and MSN Money. Microsoft has been busy in this area as the recent start of MSN Video show and their overhaul of the Entertainment Channel.
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