
With movie theaters attendance declining by 8% last year, they are trying to come up with solutions to why it's happening.
A couple of ideas they threw around recently when they got together was that studios needed to make better films and to look into ways of making things more consumer-friendly like blocking cellular signal to keep people from talking during movies and working on making pre-show commercials less of an irritant to viewers.
While these are not bad ideas, I think they are missing the point altogether: we are now living in a digital age, to not deal with that as a central point of strategy is to miss everything.
It's not that I don't think the above suggestions they make wouldn't help, because they would. But I think it would only slow down the inevitable onslaught of choices that are being offered consumers.
At it seems that they are aware of the problem as there was mention of the predictions of why people were abandoning cinemas because it's now so easy to watch movies on DVDs on big-screen home-theater systems of even portable options that are getting easier and more convenient to use all the time.
When the theater owners say that making good movies is the answer to everything, I think they are not looking at the overall picture very well. Well I agree that if certain types of high-quality films were made, it could possibly bring in large amounts of new customers that rarely, if ever go to movies. The problem is that Hollywood had declared war on the very ones that they could possibly go to for the increase of sales.
But there is another thing I believe theater owners are missing, and that is that there could be many more uses their theaters could be used for than they are taking advantage of at this time.
I'd like to tell you what they are, but I'm thinking of buying a few hundred theaters and I'm not going to spell the beans on that.
Still, if you just take what I said above, there could be tons of creative ways to deal with this issue.







» The French lead Nato in war against... from BizofShowBiz
OK, I'm not talking about THAT NATO, but rather the other NATO - the National Association of Theater Owners. In a recent gathering of in Las Vegas, theater owners from all over the U.S. got together to look at the... [Read More]
Tracked on: March 27, 2006 10:59 PM | Permalink to Trackback