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Mar 8
T-Mobile going for the Jugular with Mobile Video on Demand
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While Microsoft has done a good job of creating buzz over it’s new offering called Project Origami, there is a quiet revolution going on in the cellphone industry. 

Companies are scrambling like Nokia to construct new infrastructure so that mobile phone service will be much faster while others like T-Mobile and Virgin work toward making it less expensive and easier to view television on them.

If the promises made are true that mobile phone users will soon have high-speed services that will distribute television programming, including music videos and live sports.

T-Mobile, one element of Europe ’s largest telecommunications corporation, Deutsche Telekom AG announced that MTV would soon be available in German and Austria, and after them, Britain.

A lot of the material will be made specifically for T-Mobile’s users, while some existing programs would be made available. 

T-Mobile is starting strategically in to enlarge its mobile networks with help from Nokia Oyi to build high-speed downlink data packet access (HSDPA). The actual speed will surge up to 14 Mbps, guaranteeing very fast, level downloads without the flickering. 

There is a comparable network being planned for Britain and the Netherlands

The continuous demand for Television on mobile devices is exploding as by 2010, ABI Research forecasts that as many as 250 million people will want them, which is estimated to be worth around $27 billion US.

When you start adding in handheld devices and PDAs the enormity of the market can’t be known, but it is spurring furious competition among the combatants.

According to experts it is not the technology holding it back, because it is already available, it is finding and creating the right business model that will make sense economically. 

We are on a wild ride, who knows where Hollywood and the music industry will be when the smoke clears.


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