Rani Mukherjee
In a unique combination, Bollywood has taken to blogging and is quickly being used as a promotional tool to market their movies.
Celebs like Aamir Khan and Rani Mukherjee, among many others are interacting in chat rooms and using blogs to draw fans from around the world. Even their sports celebrities are getting in on the action.
Not only is there an offering of one-on-one interaction between the stars and the fans, but it is becoming a powerful marketing tool to create the pre-release buzz for the movies.
“Online chats have proved to be immensely successful on our portal, and soon celebrities will gain mileage from weblogs as well,” says an Indiatimes Movies spokesperson.
Aamir Khan
For the popular Bollywood movie 'Rang De Basanti', Aamir, Soha Ali, Kunal Kapoor all had individual blogs hosted by MSN Spaces, and attracted a whopping 5.4 million visits.
with their extraordinary success, many producers are promoting their movies through these blogs so they can be presented all over the world at once.
Krishna Prasas, head of programming, MSN India said: “Today, film promos are using the interactive characteristics of blogs to communicate with the masses. You would soon see directors, actors and production crew of a new upcoming Bollywood movie produced by a mega production house interact and speak with the consumers, right from the start of production of the movie, to build hype and consumer interaction.”
With the ability of fans to offer questions and comments and even receive feedback from the cast, this is becoming an tremendously popular format for the stars and fans.
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