Catherine Zeta-Jones has become the celebrity of choice for companies looking for a big celebrity endorsements. With her $20 million contract with T-Mobile, she is the giant among all existing advertising deals by far.
She is currently in the second two-year contract, which was extended in 2005 and is still one of the largest endorsement deals ever made.
It's really refreshing to see a quality actress like Zeta-Jones being wooed because of her wholesome image.
Here are several comments made as to why she is so attractive to advertisers:
"...it seems the wholesome matriarchal image is a major lure for advertisers."
"She is a clean-cut, family woman. She is sensible and she doesn't do the wrong thing. There is no negative background to her."
"Catherine Zeta-Jones is attractive physically but her domestic circumstances will appeal to some brands."
In her own words:
"The world is full of beautiful women. But I know what I do have is talent, and I want to be here for the long run. I'm not obsessed with myself, and I try not to rely on any kind of beauty. That's why I try to put a certain oomph into my performances, some fun and physicality. And right now, I'm not going to be cast as a wallflower anytime soon, but I can do it and someday I'd like to try."
I can just see the Hollywood and music industry raunch queens scrambling to figure out their way out of their choice of lifestyles and image they've chosen to project, as Zeta-Jones continues on in huge success based upon an image that isn't simply contrived but real.
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