For the second week in a row the family movie `Ice Age: The Meltdown,' topped the box office again this week, both in theaters in the U.S. and Canada. Ticket sales were at an estimated $34.5 million for the weekend.
Bloomberg makes a strange assessment of why the movie is so popular:
"The performance of ``Ice Age: The Meltdown'' reflects a strong consumer appetite for computer-animated films as the movie has brought in $116.4 million in two weeks. The first film, also from News Corp.'s Twentieth Century Fox, took in $382.7 million worldwide after its 2002 release and last week's opening for the sequel was the fourth-best animated-film opening ever."
They say that because the movie is computer-animated is the reason why it is so popular. Brandon Gray, president of BoxOfficeMojo.com in Burbank California repeats the same nonsense, "Computer-animated pictures tend to make a lot of money. The most popular ones tend to have universally appealing stories."
Here is the great secret behind making movies according to these two comments: computer animation and some type of universally appealing stories.
They just can't say the "F" word, no not that one, the other one: Family. They just can't say that it is because families want to go and these types of movies is the reason that it is so popular. Is Hollywood getting so bad that they can't admit that these types of movies have been what have been really selling lately? Do they hate the fact that they will then have to make movies based upon that demographic?
I guess most of them would rather lose money. Hey I've got an answer: why don't they make Basic Instinct 3, that should make a lot of money.
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