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Apr21
Will advertising be the biggest celebrity money-maker?

catherinezj.jpgThis list below that was compiled by adweek, shows the top money earners among celebrities in the advertising world.

One thought I had when I saw it is concerning comments that have been made concerning high-priced celebrities in the movie industry. Is is being said that the day of the $20 million dollar payout to celebs for a movie are probably over, and price-pressures will continue to drop that figure.

What's interesting about the deals listed below are that some of them are making more in their advertising deals than they are on their movie contracts.

The high-end stars, with the money floating around for advertising deals, don't have to be too concerned about the steady drop in movie financial offers.

Another thing that I found interesting was the presence of only one man on the list. Of course with the specific companies represented that is easy to understand as luxury items are one of the hottest categories to hire celebrities for.

Of course that brings up the exception of the top spot that Catherine Zeta-Jones occupies. She's obviously doing a great job at pulling in customers for the company with her simple little spots on the commercials. It shows that there are exceptions to every rule.

1. Catherine Zeta-Jones, T-Mobile: $20 million
2. Angelina Jolie, St. John: $12+ million
3. Nicole Kidman, Chanel No. 5: $12 million
4. Jessica Simpson, Guthy-Renker: $7.5 million
5. Gwyneth Paltrow, Estèe Lauder: $6+ million
6. Charlize Theron, Dior (CHDRF.PK): $6 million
7. Julia Roberts, Gianfranco Ferrè: $5 million
8. Brad Pitt, Heineken (HKHHF.PK): $4 million
9. Scarlett Johansson, L'Oreal: $4 million
10. Penelope Cruz, L'Oreal (LRLCF.PK): $4 million


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