Senator John McCain (R-Ariz.) has evidently introduced a bill that will push cable companies to provide a la carte service to its customers. McCain has been floating the idea the bill for months.
The McCain bill is just one of many of a growing number of bills that are related to encouraging broadband and offering better price and service competition to the cable industry.
What is really happening with this bill is bringing the cable industry into a competitive world that it needs to be in. McCain has chastised the cable industry for its rising rates and poor options. Things that freeing the market would help to take care of.
The bill itself would free new cable competitors from the local franchising regulations if they agree to offer their channels a la carte.
The goal of the bill, again is to lower cable bills with are surging with no competitive pressures and to offer parents and families the options of more control over what they want to watch or allow into the home.
All the cable industry can argue is that it will cause all types of problems for their business model. Read this other post on how failed business models are not our problem.
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