The Hispanic TV broadcaster Telemundo, as with most broadcasters, is enlarging its Internet strategy. Telemundo's senior vice president Steve Mandala promoted the network's new relationship with Internet giant Yahoo recently at its upfront presentation.
Mandala also included presentations on Telemundo's new digital media division, which manages all of Telemundo's online content properties, which include the popular telenovelas (Spanish soap operas) along with soccer. More than anything else though Telemundo is pushing its "mun2," their "alternative" network which is set up to appeal to young Latinos.
This new network "mun2," launched last October 2005, has grown in the triple-digits - now already reaching 10 million TV households, according to Nielsen. The audience they are reaching, Latinos in the age group 12-34 represents 43 percent of of the American Latino population - approximately 17 million people.
With Telemundo's online strategy, it allows them to target very specific segments of the Latino population which is one of the great strengths that the Internet offers.The combination of TV and Internet strategy within the demographic they are reaching out to, should be an extremely powerful impetus and momentum for Telemundo. They are positioning themselves great in the market they serve and should be successful for years to come.
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