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May27
John Lasseter: Pixar's biggest weapon

cars.jpgWith a string of unprecedented hits, Pixar is set for its next success with the soon release of "Cars." It all started with Toy Story, then A Bug's Life, and continued with Toy Story 2, all of which Lasseter directed. The success streak gained even more traction with Monsters, Inc., Finding Nemo and The Incredibles, all with Lasseter as executive producer.

Pixar's string of six releases and six hits has resulted in over $4.1 billion in sales. It also shows that at least one person in Hollywood knows what movie audiences want. If Hollywood had a few more people like John Lasseter of Pixar, they wouldn't be as near as much trouble as they are. They'd still have problems but they wouldn't be as deep and wide as they are.

One of the secrets of his success was revealed by Jeffrey Katzenberg who commented a couple of years ago concerning Lasseter that "He has very much a childlike perspective in terms of how he looks at the world and how he sees things."

He is so respected that when Disney bought Pixar this year for $7.4 billion, he was kept on as the chief creative officer and gave him the same job at the studio which Walt Disney founded.
 
When talking about his coming "Cars," he says that "The theme is there to give the film heart. Typically, it's involved in the main character and his story arc: how does the main character grow through the film and what does he learn? In this case, the main character is a race car that learns to slow down, that the journey in life is the reward, it's not always about the finish line. We get these messages in there but it's really meant to help find the heart of the film..."

With the focus on community values of small towns neglected with much of the progress over the years, you know that this film is going to be a great hit already.


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» Keeping the zeal of a child from ManagersRealm
I was reminded recently about the strength of keeping the zeal we had for things as a child. John Lasseter who was the chief architect of the success of Pixar (PIXR) in their release of animated hit after hit, was... [Read More]

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