One thing that is slowly unveiling itself in the entertainment industry is ability of certain TV shows to break from the traditional idea of watching passively to the new idea of being engaged interactively.
What has offered this opportunity far beyond where it has ever gone before is the Internet. We talked a little lately about "24" and the fact that some people don't even engage the show on TV, but in chat rooms and interactivity online. They've never even seen an episode.
Now what is beginning to happen is that people, as we talked about last post, want to go deep and wide with the things their passionately interested and engaged in. They want to be able to communicate and dig into it across any media platform.
With "Lost," it has also entered into this world. Many people have never watched it on TV in its slotted broadcast time. Instead people buy the whole season on DVD and watch it in a couple of days. Others download it from iTunes.
Once they watch the show and catch up with what's going on, they then go do various message boards online to see what people are thinking and saying and adding their own thoughts on the matter.
What's interesting about all of this is what I call TV 2.0, really isn't even connected to TV primarily. Oh you get the show introduced on TV, but much of what is really happening with fans is happening through other platforms. Next post we'll look at more of how this is unfolding.
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