Posting about Hockey and its drive to embrace celebrities and invite them to attend games for opportunities to get photos of them and promote the game, it made me think of other opportunities that are there for the grabbing.
With the growing community-based and movie sites like MySpace and YouTube, you'd think that the NHL would fit in great with it for the small cost of producing some neat and edgy short takes about the game.
With both of these sites, among a number of others, catering to a younger demographic, which hockey would definitely appeal to, it would be a small step to create unique videos that would promote their product.
While some of the niche bands and more popular ones are already exploring this, most aren't seeing the tremendous upside to this low-cost but potentially high-end strategy.
To me it's just taking way too long for the entertainment and sports industries to understand what they have here. There is no downside to doing this. For example with the NHL and their partnership with OLN, they get viewership only between 100,000 and 200,000 a game.
They could produce a quality series of videos that altogether would be shorter than one game and possibly get more eyeballs than the cable station produces. I don't get how they miss this, how about you?
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