
Chartreuse has a great insight into that issue of whether broadcast television will be saved by putting shows on the Internet here:
"Putting shows on the internet won't save typical broadcast TV.
"Here's why.
"Broadcast television (btv) has a history of being long and wide.
"The problem is, everyone only wants short and deep.
"Because broadcast tv is used to serving a lot of people who like a variety of things, they have developed a system which works for that. They skim of surface of everything that they can in the hopes that you will eventually find something that you like."
This is really true. This is the story that is not included with the attempt to enter the Internet, video-on-demand world. Just offering something that is accessible at any time, isn't enough. It's a start, but nowhere near what is most important to people today.
All the recent press about the networks beginning to go online is only a part of the story. Yes they are taking notice, but are they taking notice in the right way? Not yet. Can they do it right?
The answer to that question is whether they will be able to decentralize and reconfigure their strategy to go deep and wide with a plethora of topics, interests, shows and personalities. Can they create, and do they have the will to stick with this type of strategy for the long-term? Will they commit to even shorter segments that are maybe offered more than once a week online?
What do you think? Is there anything even close to this being offered by any of the major networks?







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Tracked on: May 18, 2006 12:33 PM | Permalink to Trackback