With the explosion of broadband usage and the growth of online video content, it has created great need for those who can offer advertising strategies that span across various platforms and branded Web sites.
In response to that Winstar Interactive, a division of independent online ad sales company Interep Interactive, has launched Interactive Video Network (IVN). The new division will serve as an online video ad network, enabling advertisers to buy streaming pre-roll video spots across branded sites, among them HistoryChannel.com, Biography.com, AETV.com, and FHMus.com. Unique monthly visitors available for targeting via IVN total more than 10 million, generating approximately 50 million streaming pre-roll ad impressions per month.
Kevin Gianatiempo President of IVN commented:
"Streaming video is the fastest growing segment of online advertising today. Fueled by broadband growth and the rapid development of online video content, marketers are quickly reacting to this seismic shift."
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