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Jun 9
AOL broadens its In2TV offerings

in2tv.jpgAOL continues its excursion into becoming an online TV alternative as it has launched two more channels for its In2TV broadband TV network. One channel features recently canceled TV shows, and the other a number of reality TV shows.

Online Media reports:

"Gone But Not Forgotten TV" will stream episodes of "Wanda at Large," "Center of the Universe," "All About the Andersons," "The Michael Richards Show," "The Ben Stiller Show," and "The George Carlin Show." The new reality channel, "Get Real TV," will feature episodes of "The Will," courtroom reality shows "The People's Court" and "Moral Court," and dating reality shows "Change of Heart" and "ElimiDate."

"Advertisers on the new channels include In2TV's existing stable of advertisers--Intel, Kraft, Kia, Hershey's, and Progressive Insurance--and will add AT&T and Unilever's "I Can't Believe It's Not Butter."

Included within the streaming video will be 15- and 30-second ads, along with banner ads and sponsorships. The shows will stream for 22 minutes with 1-2 minutes of advertising. The new channels will be offered online beginning today (9-9-2006), with 10 episodes of each program, with more being offered later in the year.

AOL launched the overall service in March, to offer the Warner Bros. Tv shows available through an ad model.


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