Disney Media Network Co-Chair Anne Sweeney
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According to Walt Disney Co. (DIS) their test of offering prime-time ABC television shows ad supported has been a huge success. They say that they had over 11 million view on the Web during the first month of the test.
In another unexpected, but pleasant surprise, 87 percent of those asked in an online exit survey if they could recall who the advertisers were answered in the affirmative. Normal figures reveal that only about 40 percent of viewers recall who the advertisers were on television.
What might be bad news for Apple (AAPL) is that the results were higher in the one month than the entire nine months that they were offered on Apple iTunes
Disney Media Network Co-Chair Anne Sweeney said she doesn't think that there will be any problem attracting advertisers for the online business.
The trial run also revealed that offering the shows online didn't take away from viewers watching traditional television of the same shows.
A revamped Web site, which will take into account all of the input taken in from the test, will be launched this coming fall.
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