Devoted to show business and the entertainment industry

Christopher Campbell at Cinematical posted today on Hollywood's troubles. Those of you that read here all the time know how much this problem is tackled on bizofshowbiz.

Campbell mentions the emphasis that DVD sales has been to Hollywood and that it is what makes Hollywood profitable and has already reached a plateau and sometime soon will begin an inevitable decline.

The area I couldn't agree with him on though is that Hollywood needs to invest more in the moviegoing experience. He questions why they don't work with the theaters to create a "new" cash cow.

Not only will it not happen, it can't happen. Consumers have already decided. As he mentions concerning a NY Times article "the home entertainment divisions of all the major studios appear to be nervously seeking out a new way to get money out of consumers."

This is an accurate assessment by the Times and the studios should be nervous. As we've talked about recently,  85% of people would prefer to watch movies at home, and even the moviegoers that are fans say that 36% of them, if given the option would watch a DVD if it was released simultaneously with a movie.

They're cornered in at this time with no real answers. Theater owners need to follow the example of Shari Redstone and start taking matters into their own hands and begin reaching out to other markets and differentiating from other theaters. Those are the ones that are going to survive in the long run. Hollywood isn't going to be there to help them.