With this popular video, it gives an extraordinary look at the possibilities and opportunities that the prolific "amateur" video makers have before them. In reality it is an amazing tool for existing media, entertainment and marketers also - if they can even see it and then find out how to use it properly.
If you watch the video I mention here, you'll see all sorts of realities that are emerging. First you have essentially a video resume, whether that was the original purpose or not.
Next, I took eight minutes out of my day to watch that video, eight minutes that I wasn't watching mainstream television. Now if you're younger you may include both or several things at once as part of your interactive experience, nonetheless, it takes attention away from something else.
Last, these types of sites as Ben McConnell said a couple of days ago "are poised to become the best scouting locations for future stars." Already people are getting professional contracts as a result of producing their own videos of what they do.
What one should get out of this is that not only does it offer some of the best places to find undiscovered talent, but it gives marketing opportunities, if done right, that people want to take a look at: "pull" rather than "push" marketing, which will much more effective now, and in the years ahead.
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