Jasper Juinen/Associated Press
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Dong Lu, a chinese blogger and podcaster, has just received his 10 millionth hit on his blog. The amazing thing about this is that he just started it in November of 2005.
What he does is provide humor and commentary along with some irreverence on his views on life, music and his love of soccer.
"At first I wasn't sure if anyone would be interested, but it took off after a month and the start of World Cup finals has brought an extra 100,000 hits a day."
Wearing a multi-colored Afro wig and a fake mustache, Dong offers podcasts "featuring caricatures of leading players, parodies of the many soccer-themed adverts on Chinese television and the occasional song."
This example is one of the reasons I continually say that Hollywood doesn't even start to understand who its competitors really are. How many like Dong Lu are out there in the world? What is the size audience they reach? Can it even be measured?
Recently we talked about YouTube and it having 10,000 channels. Worldwide, how many channels are there? The point is that Hollywood is persuing copyright pirates all over the place while competition is growing all around them and they don't know how to combat it or even perceive it as a threat.
This is the ultimate question before them now: How do you compete with thousands of one-man TV channels?
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