TiVo (TIVO) announced that it has launched TiVoCast, their new service that will bring broadband video to the television sets of TiVo subscribers. They also say tht they have "reached new agreements with leading video content providers, including the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), the New York Times, Heavy.com, iVillage, CNET and Rocketboom. TiVo and its partners will have the ability to integrate advertising with the content."
Tom Rogers, CEO of TiVo said, "The range and quality of broadband video is exploding on the web, but it's not TV until it is on the TV, we are once again transforming the television experience by bringing the...video content on the internet into the living room."
TiVo Central will have a Showcases area where Tivo subscribers will be able to find their new content. Subscibers who are using TiVo Series2 DVRs connected through broadband will receive the service free of charge.Tara Maitra, TiVo's vice-president and general manager of programming said "The TiVoCast service provides niche networks and broadband content suppliers, for which the economics of television distribution might not make sense, a way to connect with audiences in the living room via their favorite medium for watching video, TV and TiVo."
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