According to ABC, it has finished up its upfront sales with $2.3 billion from its prime time slots and increases that average between 3-4 percent in cost-per-thousand.
John Consoli writing for mediaweek says:
"Between 75-80 percent of prime-time inventory was sold. ABC sales president Mike Shaw was not available for comment, but sources close to the negotiations said the ABC total includes Saturday night college football sales for fourth quarter of this year, and Nascar inventory on Saturday nights during the second and third quarters next year."
In its upfront presentation ABC let it be known to the media agencies that these sports offerings would be put in place on Saturday evenings in place of the normal scripted programming during the following season.
Contrary to rumors floating around, ABC said that it took in $700 million for its dayparts, and it was the highest increase of any of the networks in reference to dayparts.
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