The high-quality, competitive baseball All-Star game helped Fox to win the ratings week among younger viewers with a 17 percent increase in viewership of the game over last year.
The game was the winner in prime time last week with a total audience of 14.4 million, according to Nielsen Media Research. It made Fox the winner among viewers in the 18-to-49-year-old age group.
Even with Fox's high numbers, CBS still won the week because their reruns simply are more watched than their competitors are. Eight of the top ten reruns broadcast last week belonged to CBS.
David Bauder, AP Television Writer reported:
"For the week, CBS averaged just under 7 million viewers in prime time (4.7 rating, 9 share). Fox (4.2, 8) and NBC (4.3, 8) were in a virtual tie with 6.5 million viewers, ABC had 5.1 million (3.5, 6), UPN had 2 million and the WB had 1.9 million (both 1.3, 2) and the i network had 690,000 (0.5, 1).
"Among the Spanish-language networks, Univision had 3.2 million viewers (1.8 rating, 3 share), Telemundo had 850,000 (0.5, 1) and TeleFutura had 610,000 (0.3, 1).
"NBC's "Nightly News" was back on top in the evening-news ratings race, averaging 8 million viewers (5.6, 12). ABC's "World News Tonight" had 7.4 million viewers (5.1, 11) and the "CBS Evening News" had 6.7 million (4.7, 10)."
For the week of July 10-16, the top 10 shows, their networks and viewerships:
Major League Baseball All-Star Game: 14.42 million;
America's Got Talent, NBC, 11.14 million;
CSI: Miami, CBS, 10.61 million;
CSI: Crime Scene Investigation, CBS, 10.34 million;
All-Star Game Preview, Fox, 10.21 million;
So You Think You Can Dance (Wednesday),Fox, 9.65 million;
CSI: NY, CBS, 9.55 million;
Without a Trace, CBS, 9.48 million;
So You Think You Can Dance (Thursday), Fox, 9.34 million;
Two and a Half Men, CBS, 9.15 million.
Comment Preview