Coty Inc., the largest fragrance company in the world, revealed that it has signed international pop star Kylie Minogue to an "exclusive licensing deal to develop and market a line of fragrances and ancillary products.
Minogue is one of those stars that are timeless. She has number one hits spread over three consecutive decades. She has sold 12 albums all over the world and has had 40 international hits as well. This will be her first time she has been involve in the personal fragrance market.
Coty Inc.'s Chief Executive Officer, Bernd Beetz, said, "Kylie Minogue's incredible appeal among women transcends borders and ages. Her successes as a performer and a businesswoman, combined with her grace and perseverance in the face of personal adversity, have not only made her a role model but also have forged a tremendous bond with her fans."
Steve Mormoris, Senior Vice President, International Marketing for Coty Inc. said that, "Kylie Minogue's involvement in the project was tremendous. She showed a real passion for and dedication to the development of the fragrance, as she wanted to capture a true reflection of her personality..."
Miss Minogue commented that "the launch of my new fragrance coincides with a new chapter of my life. I chose Coty as my fragrance partner because their passionate and intimate approach to fragrance is similar to my passion as an entertainer. Sharing that same vision of fragrance made the partnership easy, smooth and exciting."
The line will be launched in fall of 2006 starting in Australia, the UK and Ireland and then throughout Europe and Asia.
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