After a lot of talk in the last couple of years, digital cinema is starting to take hold as deals are proliferating everywhere.
This will not only change the quality of pictures shown, which will really be the least important aspect of it, but it will offer new possibilities that we really won't know until they are introduced.
One recent example is the World Cup. In the UK, with only a few digital cinema outlets, they offered the World Cup on the big screens available. This is possible because you can plug a set-top box into the digital projector.
Howard Kiedaish, chief executive of Arts Alliance Media, a provider of film distribution services, says “A PlayStation 2, for example, could be plugged in to the digital projector, perhaps enabling mass competitions for children on a Saturday morning. Belgian cinema chain Kinepolis has also used digital cinema to demonstrate an eye operation to trainee doctors.”
What this really means is that this will be something that has some potential for theater owners beyond just showing movies that can no longer be relied on to be profitable. The possibilities for sporting social events and potential game play are a great introduction to what theaters will have to become to make it in the current entertainment environment.
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