By George Azar -- Discovery Channel Via Associated Press
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The Discovery Channel is using a new strategy in marketing ad space by allowing only a limited amount of sponsors for Ted Koppels new documentary series.
They are offering during the upfront only "five catagory-exclusive sponsorships for the Koppel programming," according to mediapost.
Included in the programming will be seven documentaries and a few of his "Town Hall" meetings he is known for.
The opening show will air on Sept. 10, and take a look at the state of security in the post-9/11 world.
So far Discovery has sold two of the exising sponsorships to an automobile firm and tech company. They have positioned the space as a chance to market to the high-end consumer.
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