With one deal already under its belt with Sony BMG, Mashboxx scored another big deal with EMI Music, the world's largest independent music company.
David Munns, Chairman and CEO of EMI Music North America and Vice Chairman of EMI Music worldwide said in a press release:
"Legal peer-to-peer services which offer consumers a great user experience and which compensate creators appropriately are good for music fans, good for artists, and good for the digital music market as a whole, when it rolls out, Mashboxx will be a no-obligation way for fans to really immerse themselves in discovering music, turning their friends on to what they like and getting excited about artists and music they've not yet heard. It has the potential to be a very good revenue stream for those who make their living from creating and investing in music."
The press release also stated that "The Mashboxx P2P software or "client," will allow consumers to preview and purchase copyrighted music content from EMI artists from within existing P2P networks..."
With previewing being one of the most important factors in deciding to purchase music, this was a must for the service.
While this should be good news for music lovers, for the company, they are a few years late. Still it's better than maintaining their fruitless battle against "piracy" and instead paying attention to what their users want.
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