This is great news from a business point of view that stars are being forced to take pay cuts so that their income can start to get in line with reality and the market. After decades of throwing money away, Hollywood is starting to realize that paying huge amounts to stars isn't a business model that can sustain itself.
Entertainment weekly comments:
"Hollywood has always thrown ungodly sums of cash at top-tier actors, who ostensibly provide a kind of bomb shelter for the studios picking up the tab.
"It was a strategy that worked well enough until it didn't ... now studios are trying to add a new step to their budget calculations: common sense."
Again, I'm not sure what they base their conclusions on, but this strategy has never worked well. It has always been a hit and miss result.
Even recently with shows like Star Wars: Episode III - Revenge of the Sith, Harry Potter and the Goblet of Fire and The Chronicles of Narnia, there were no big-money stars in them. It has always been about the quality of story that determines the financial success of the project.
So-called stars are never the determining factor in drawing viewers. The movie is what actually creates what we consider stars, rather than stars making a movie.
This is why out of nowhere somebody emerges from a high-quality film that brings them to the publics' overall awareness.
One of numerous examples is Saturday Night Live. It's a platform that created stars, stars didn't make Saturday Night Live. It was the creative platform plus the writing of great skits that made the show what it was.
It's about time that Hollywood gets out of its fantasy world and starts to operate like a business.
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