
USA Network has remained on top of the basic cable networks for the fourth straight week.
"The network averaged 3.55 million total viewers and a 2.9 household rating in prime for the week ending July 16, and scared up the week’s single largest audience with its TV premiere of the 2003 Disney theatrical Pirates of the Caribbean: The Black Pearl, which drew 7.37 million viewers Saturday night (8:00 p.m.-11:00 p.m.). Moreover, USA topped all key demos for the week, including adults 18-34 (0.7 million), 18-49 (1.6 million) and 25-54 (1.7 million)."
USA had five of the top ten programs last week, with its consistant WWE: Raw helping to lead the way. They also offered a new episode of Monk along with the new series Psych.
TNT, USA's main rival, came in second with 2.46 million total viewers and a 2.0 household rating. It was helped alot by the Stephen King "Nightmares and Dreamscapes," which drew an average of 5 million viewers.
Taking third place was ESPN which averaged 1.87 million viewers and a 1.5 household rating. A lot of that came from its presentation of MLB All-Star Game Home Run Derby, which drew a respectable 6.79 million viewers. It was the second ranked program of the week on basic cable.
The Fox News Channel came in at fourth place with the help of the coverage of the Middle East crisis by Shepard Smith. They averaged 1.74 million viewers with a 1.5 household.







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