While Nielsen Media Research recently revealed that the population of the U.S. Tv household would only grow by a little over 1 percent for the coming season, they did say that in the Hispanic and Asia households there will be three times as much growth. African-American homes will grow about the same rate as the overall U.S. population at 1.3 percent.
Nielsen estimates that for the 2006-2007 TV season Hispanic and Asian households will increase by 3.6 percent. This will raise Hispanic TV viewers to 11.63 million and Asian viewers to 4.37 million. The Hispanic rate of growth for the last three years is over 12 percent.
The projected total TV homes in the U.S. will grow by 1.1 percent to reach 111.4 million total.
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