With the continuing merger between Hollywood, the Internet and marketing, there's a growing blur between advertising and entertainment. As a matter of fact, consumers are beginning to demand it.
Interruption marketing is fast becoming unacceptable to consumers of media. As a result the advertising companies starting to get it are increasingly experimenting with online social networking sites. One of the most successful attempts to date has been the buzz created by the "Snakes on a Plane" and the viral campaign it started.
Remember, viral marketing isn't creating something for the person to share because they like you so much. It's creating something that 
they like so much that they "want" to share it with their friends and family.
Mike Yamamoto wrote for CNET saying:
"Dasani began promoting its new line of flavored waters on Friendster and then MySpace with its "Fruit Signs" profile. There, any community member can take a quiz to determine his or her Fruit Sign and find others they're supposedly compatible with, as well as get a special MySpace page layout.
"Yes, we know it's not rocket science. But it shows that at least some smart companies are getting serious about using the power of social networking to leverage their brands--and, in this case, apparently at minimal cost. No longer able to rely only on static media such as billboards or even TV commercials, companies and their ad agencies will need to be increasingly creative in promoting their wares."
What many are finding out is that their offerings have to come in a type of effort that is like an entertainment clip that doesn't intrude upon whatever it is that the consumer is interacting with at the time. It has to be something that is especially targeted to the demographic watching it. People don't mind these types of offerings, as a matter of fact they enjoy getting something compelling enough to send and share with their connections. This is the advertising of not only the future; but now!
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