NBC, with the promotion of "Earl," through using the MySpace online social networking site, has become another in a growing line of TV shows using this strategy.
They have chosen to use MySpace by empowering visitors to load personal photos that could eventually be put on the NBC show. There will be three finalists chosen that will have their photos run on the end credits on the first three shows of the season, beginning with the first show starting on Sept. 21.
The marketing campaign should do real good as the demographic of the show matches the MySpace users age bracket. "Earl" was the top show for NBC in the 18-to-34 group, which are the major participants using MySpace.
Shawn Gold, senior vice president of marketing and content at MySpace said, "The 'My Name is Earl'/MySpace campaign serves as the perfect platform for the show to drive tune-in while celebrating its fan base. Our members have a unique opportunity to become an active participant by adding Earl as a friend and becoming part of the show's culture."
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