In an effort to promote its upcoming post nuclear holocaust drama, "Jericho," CBS has hired crop artist, Stan Herd, to carve out the scene of a boy looking at a nuclear mushroom cloud in a cornfield in Lawrence, Kansas, which is the setting for the movie where the fictional town of Jericho is.
CBS also announced another stunt not too long about putting promotions on eggs sold in supermarkets, where they believe they'll get customers to look at the offering three different times. George Schweitzer, president of the CBS Marketing Group, told MediaDailyNews that, "Each one will generate three exposures," he said. "When you open the carton in the store to check the eggs. When you take the eggs out of the carton to put them in the refrigerator. And when you crack the egg open to prepare a meal."
Schweitzer also said that the footage from the crop field for the Jericho carving will eventually be streamed online. He added that it will be difficult to measure the results of the crop field stunt.
While it's interesting to see these creative marketing efforts, Snakes on 
a Plane proved that it's no sure thing. It will depend upon whether it is the core, cult following type of fans that are creating the buzz, or whether it's really viral, expanding to the general population. "Snakes" had the hardcore fan buzz that never did reach the general population, which is why it didn't do as great as some thought it might.
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