Google, Inc., (GOOG) announced that it has entered into an agreement with XM Satellite Radio (XMSR) and its over 7 million listeners, to offer commercial advertising on its non-music channels.
Knowing that in spite of their recent and continuing success, that the search ad market will make them vulnerable in the years ahead, they are aggressively pursuing other revenue streams.
Ryan Steelberg, Google’s head of radio operations said, “This partnership with XM Satellite Radio will provide a powerful marketing and distribution tool for Google advertisers, by providing access to XM’s premier satellite audience, Google advertisers will have an easy way to target, schedule, deliver and measure satellite radio campaigns in a timely and efficient manner.”
"As part of the deal, Google advertisers will have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production for dMarc advertisers. Google AdWords’ customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year."
This will be an interesting experiment by Google, but more interesting will be what Google Adwords buyers responses will be and whether it will enhance their businesses. How do you think this will affect your Adwords campaigns?
Comment Preview