In less than a week from making the deal, The Walt Disney Co. (DIS) has sold 125,000 films via Apple iTunes, making it a quick winner for the company.
Disney CEO Bob Iger said that in that time there has been added to the company $1m in revenue and he believes that within the first year it may reach around $50 million; almost $1 million a week.
Iger concluded at an investor conference that "Clearly, customers are 
saying to us that they want content available in multiple ways."
If this continues on for a few weeks, you may see a huge shakeup across the industry and movie companies scrambling to get in on the action.
Like we've talked about here a few times, the problem the studios have is that their big retail sellers have been pressuring them not to go too quickly in this market. They are in a tug of war between where the industry is making its big money (even though DVD sales are slowing) and where it is going.
If they aren't careful they may end up like the car industry or music industry; playing catch-up for years after failing to respond to the market conditions and what people really want. This should be a no-brainer for them.
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