You would think that being the No. 1 Spanish-language network in America, and the fifth-largest broadcaster, would push Univision to market itself strongly and continue to offer unique, innovative programming. This fall though, they have almost done nothing to offer anything new.
It's not so much that they can be overtaken as No. 1 anytime soon, its that they have fellow Spanish-language broadcasters Telemundo and smaller Azteca breathing down their necks and looking for an opening; they will probably get it this year.
While that is true competition, there is even a bigger problem that Univision has, and that is that their demographic is becoming increasingly bilingual and as a result are being offered competitive programming by the regular networks. As more and more Hispanics learn English, this will be a continuing challenge for Univision.
They are probably going to have to begin showing some English-speaking shows in the future if they want to remain competitive.
They are already having problems in the desired demographic of the 18-49 audience as it is down 9 percent from last year, while its sister network, TeleFutura, has dropped a huge 15 percent.
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