« Viacom to pay Tom Freston $84.8 million | Main | Louisiana film industry gets a "LIFT" »

Oct19
General Electric puts NBC on notice

There is one thing, if you're part of the General Electric (GE) family of companies, that is demanded by the parent: You're expected to be No. 1 or No. 2 in your competitive category. With NBC currently in 4th place among networks, this won't cut it any longer. Even growth isn't enough for GE. They don't want their companies growing larger and staying in their 4th place position. In other words they're not looking for a stronger 4th place finish by their companies.

Wayne Friedman writing for TV Watch says concerning GE's Six Sigma strategy:

General Electric.jpg"According to the tenets of Six Sigma, success depends on two things: customer satisfaction and process capability. First, simply ask the customer what he wants and fine-tune your process to efficiently deliver it. This way you increase revenue through customer loyalty and product quality. Second, decrease costs by eliminating the hidden factory problems (no doubt scripted programming and bloated news operations)."

One of the things that NBC has increasingly struggled with has been finding out what the customer wants first. They are finally understanding that digital media is the growth area for the business; something they have been resisting for years. They have spent so much time blasting and suing others, that they haven't looked at the reason for its fall from No. 1.

For the most part, all their posturing has been so that they could redirect attention off of their poor performance. GE is right in essentially saying that they're calling their bluff. Now they want results.

I like this for the company. To me the excuses have been going on far too long. This will be a fun and interesting story to follow to see GE apply some of the Six Sigma approach to the entertainment industry.


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Viacom to pay Tom Freston $84.8 million | Main | Louisiana film industry gets a "LIFT" »

Advertise

Related Resources


American Gangster - Web's top movie destinations, Fandango, the nation's largest movie ticketing service

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Entertainment Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Media / Entertainment

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    BizofShowBiz is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb