Even though the proof has been around for a long time concerning the Internet being the place to reach the younger demographic, Hollywood studios are far behind others in what they are spending to market online.
For example, television has been spending more than double than the studios, who have been only spending only around three percent of
their ad budget on the internet in 2006, says the Motion Picture Association of America (MPAA).
"The situation cannot last," says James Belcher, eMarketer senior analyst, "because 80% of all movie attendance comes from moviegoers who see one or more movies a month, and this prime target audience is young — and online. Drawing frequent moviegoers to the big screen means spending to reach their computer screens online."
The MPAA did a recent study that concluded those that were under thirty will attend movies far more than those over thirty.
This doesn't mean that people aren't getting their movie info online alone, as Belcher added that 57.2 percent still get on TV. But when you consider another that 46.1 percent of Internet users use the Internet to get information about movies, the miniscule spend must increase dramatically.
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