Virgin America is ramping up its business as it awaits government approval to start its domestic service early next year. They announced that they have individual agreements in place with Disney (DIS), Fox (NWS), Paramount Pictures, and Warner Brothers (TWX) to provide entertainment content "for every seat and on every flight," according to their press release.
Part of the overall venue being offered will be "'pay-per-view' movies, live TV via satellite, a wide array of audio music entertainment including the ability to compile individual audio playlists, a broad selection of popular electronic games, and even meals on-demand."
Charles Ogilvie, Virgin America's Director of Inflight Entertainment & Partnerships said, "Our partnerships with Disney, Fox, Paramount, and Warner Brothers are helping us redefine the traveling experience as it exists for airline customers today, our guests will be able to pick from the latest and greatest Hollywood has to offer and enjoy their entertainment selections on their own schedule from the comfort of their seat."
If nothing else, you always know that Virgin will offer something unique to their customers. There is no doubt in my mind that the airline will be successful. Virgin is just something that is fun to be part of.
Comment Preview