In spite of battling for the same video, broadband, and phone subscribers, Cablevision Systems Corp. (CVC) and Verizon Communications Inc. (VZ) have struck a deal in the New York metro area for TV programming content.
"Verizon announced a multi-year pact earlier today with Cablevision's Rainbow Media Holdings unit for the rights to distribute Rainbow's movie, sports, music, and video-on-demand (VOD) programming networks. The telco plans to carry all of the newfound cable 
programming on its growing video service, FiOS TV, which competes directly with Cablevision's own video offerings in the Bronx, Brooklyn, Long Island, Westchester County NY, southwestern Connecticut, and northern New Jersey."
This is important because with the New York metro area being the largest market in the U.S., it could be a prelude of things to come that will happen across the nation.
While it may be hard to believe for some, the continual expansion of the media industry and competitive marketplace has put a huge demand and premium on programming content. Even such strong business combatants as these two realized that they had to come to agreement so they could continue to compete; even with each other.
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