Don't Count Us Out, an anti-Nielsen group backed by News Corp. (NWS), expressed its approval of a deal between Nielsen and News Corp. for the next eight years.
The problem was the new local people meters that Nielsen introduced which allegedly undercounted minority viewers.
While this is good news, now they are right back at it with another source of minority opposition as a coalition of Hispanic broadcasters is 
pushing Nielsen to change their ratings sample to better reflect the growing Latino TV viewers.
The group called Change The Sample has a Web site of the same name that details their concerns and their push to make changes.
The thing that puzzles me is why Nielsen should have that big of a problem with this. There, of all companies, should have a finger on the pulse of the changing TV viewing demographics in America. Why not simply be proactive and invite comments and conversation, rather than fight concerned groups that have legitimate complaints?
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