"Dancing with the Stars" has quickly become ABC's version of "American Idol," as the show has the highest ratings among unscripted series this season. It is also the No. 4 ranked show in total viewers behind heavyweights "Grey's Anatomy," "Desperate Housewives" and "CSI."
For Slim-Fast, they made a deal during the summer to be integrated 
into the "Dancing With The Stars" show, and it has paid off in big dividends for them.
On the Wednesday show, Slim-Fast also has their own amateur dancing representative for the company, that gets a spot on the show plus on the ABC website.
Michael Becker, ABC's VP-integrated marketing promotions said: "Slim-Fast found a regular woman, and they decided to put her through the same training the celebrities go through, learn a dance, and she has a life to juggle. It's a really nice emotional connection, and it expands the show a little bit, and programming has been happy with that aspect of it."This has been a real winner for both in the partnership as the "Dancing With The Stars" ratings are up by 10% in the 18- to 49-year-old demographic, and the Slim-Fast website has had traffic boosted by 10% also, with large traffic spikes on the day the show is aired.
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