With the foray into China by some media companies ending up in disappointment and unpredictable actions by the government, it seems now that Hollywood is looking to India and Bollywood for growth.
The demographic is at a perfect place to enter into as the industry is beginning to take off fast; with costs much lower and profits much higher.
PriceWaterhouseCoopers (PWC) has projected that "the home video market will increase more than five-fold to $467 million by 2010, while newer segments like 
mobile gaming and Internet advertising are likely to grow by eight times to more than $225 million by 2010." PWC also said that the India film industry is currently valued at $1.75 billion, and should double to $3.4 billion by 2010.
Sheeraz Hasan added: "In the next decade, Asia will become one of the largest producers, as well as consumers, of entertainment products, it is an opportunity no media company can afford to miss."
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