« Cable and Satellite Companies Battling it out in Electronic Stores | Main | Top Ten Box Office for the Weekend »

Nov26
MPAA and RIAA Still Going the Wrong Direction

Another sign that the Motion Picture Association of America Inc. (MPAA) and the Recording Industry Association of America (RIAA) are struggling is their Holiday Blitz campaign. Rather than concentrate on marketing their product, they're instead still trying to play piracy enforcement police and using this important time to try to "educate" the public.

Their goal is to reduce the amount of pirated copies, rather than thinking of ways to increase sales. They're stuck in the rut of thinking that the only way to increase sales is to combat piracy. It's a never-ending circle that they must stop going around.

Vice President and Director of US Anti-Piracy Operations for the MPAA Mike Robinson said: "The holiday movie season is an exciting time for film audiences and an opportunity to showcase the best of the film industry, we want to ensure that Holiday%20Music%20Video.jpgthese wonderful newly released films are experienced the way they were meant to be — at the highest quality possible in movie theaters across the country. If shoppers come across DVDs of films that are still playing in theaters, they are definitely pirated copies. Holiday shoppers should be sure to purchase DVDs from legitimate retailers to ensure they are buying genuine high quality copies of the films they love."

Now this is something I like that was said. Instead of lecturing from their pulpits, they need to be emphasizing why people should be buying from them, rather than pirates. Emphasize the quality difference. Think of things that are added to the original that pirated copies don't have. Look at them as competitors rather than go the legal route.

Anne Sweeney at Disney (DIS) gets this. She considers video pirates competitors and so markets and plans based upon that reality. People aren't going to buy stuff just because organizations tell them that the ones they're getting it from are breaking copyright laws or because the industry lectures them on how to identify pirated material.

They need to market what their strengths are rather than obsess on realities that aren't going to go away. They're already disenfranchising many people because of them being turned off from this type of behavior.


14 Comments/Trackbacks




what Tom Cruise or Tom Hanks does is entertain. Entertainment does not feed anyone or build roads to markets to sell beef or vegetable. Because of technology, we are now able to bring to a comparative level what movie stars are worth. They will still be adored by millions, we just won't pay that much for them.

That's one thing all of the industry is going to have to accept, that they aren't going to be paid the money for their product that they have been in the past.

When MPAA stops suing people for downloading movies, I'll go back to watching movies more than once or twice a year.

A lot of people agree with you. It's still amazing to me how much the two organizations continue to fight against something rather than concentrate on creating higher quality products and delivery systems that people want.

RIAA and MPAA are, after all, primarily associations of lawyers for the industries - not actual workers such as actors or directors or singers or violinists, but the companies that are supposed to pay such people.

RANT -----

I do download some stuff: when was the last time you tried to buy a CD of recordings by King Oliver (jazz circa 1911-1930) or a DVD of Clara Bow (Barring her two most famous ones)? Heck, you have to go grey or black market to get some older Bugs Bunny cartoons (no longer "politically correct", which BTW is a concept established by the French Communist Party in the Twenties)! And if I buy a DVD or CD from Australia or England I have to play it on my computer because the regular players will not bypass the "region code". Or play European PAL DVDs in any case. And RIAA - MPAA consider playing such via computer (or some high-end players, which may also play condensed MP3 [CD], AVI/DIVX [DVD], or other formats) to be illegal (hey, they're COPIES not originals from the big companies).

Yes, I do still buy some movies (eg "The Over-the-Hill Gang" and "God's Gun" and even the complete "Xena: Warrior Princess" 6-season series) and a very few CDs ("Best of Henry Mancini") - but even for things that are available I can not bring myself to buy a DVD of a 193x Charlie Chan movie for the same price as, say, Willis in "Lucky Number Slevin".

It seems that it is another way that they could make more money by tapping into some of those classsics from the past and adding things to it that nobody currently has seen.

Again, it's the obsession with piracy that clouds their vision for creative thinking.

Hey, if they were all so REALLY concerned with this, why do they make recordable CDs and DVDs? If they were concerned they would go after those who make recording equipment, not others.

I think it's a stalling action because they don't know how to handle the disruption in the industry.

Again, they've got their attention on the wrong things and keep making stupid comments and decisions as a result.

If Hollywood and the music industry stopped selling the drek they currently are, maybe more people would be willing to actually pay for what they see/hear. Sure, I'd like to see certain movies on the big screen, but paying full price for most of them will never happen because I don't feel I'm getting my money's worth.

Stop suing your customers and try to actually fix the problem instead of applying a band-aid to it.

Even though everyone's heard it for years already, it is no less true: $15-20 for a craptastic cd with 1 good song is robbery. The labels decide who is most marketable and refuse to sign the rest. The artists are not getting stung whatsoever by piracy; the labels are, and they deserve it. Music piracy is a form of civil disobedience and entirely justified when the labels get out of line. Look at the changes that piracy has brought. Music is now available online for about a buck a song because of piracy. Do you remember the labels and the very few artists who complained that they "don't sell individual songs...the entire album is a work of art?" How about songs purchased online that can only be played on the one device they were initially installed on?

The entertainment industry is screaming because people aren't standing in line to hand them money anymore. The 'net took the power from the industry execs--who never deserved it--and gave it back to us, the patrons.

It is this attitude why I have not gone to a concert, purchase music in any format or gone to the movies in 5 years. The money grubbing suits have angered this customer to resort to any free distribution that is available out there. And with the ever increasing tightening of licensing requirements, I would guess I won't know the next generation of bland, no talent shills that purport to be "entertainment"

Screw you, Hollywood.

I find it pathetic that you are not willing to post responses to your article that have differing views than that of your own. I sent in two posts that stated a view point of someone who has first hand experience in this issue and neither was posted. Additionally I sent you another reply asking why you had not posted them and asked you to do so. I simply want to express my opinion that you should not be writing articles when you are not even capable of listening to other view points or allowing your readers to hear another view point. I am sorry you are this incompetent; perhaps this industry would be better off if you were not writing such biased articles.

CB
NY, NY

Evidently anonymous, you don't know how to post, as this is the first post I've received from you. Possibly taking some training in that area will help you to understand the process so you can express your opinion.

I used the same process to post every response I have had to this article, if you decide not no include my response that is your decision. Do not blame this on a computer, or on my "lack of training."

CB
NY, NY

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Cable and Satellite Companies Battling it out in Electronic Stores | Main | Top Ten Box Office for the Weekend »

Advertise

Related Resources


American Gangster - Web's top movie destinations, Fandango, the nation's largest movie ticketing service

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Entertainment Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

Know More Media - Media / Entertainment

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



BizofShowBiz is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb