In another interesting discussion going on by National Football League president Roger Goodell, he has been in talks with National Amusements president Shari Redstone in connection with offering the theater chain screening live sports in its digitally equipped theaters.
She has been already doing this with Boston Red Sox baseball games, as we talked about before here at bizofshobiz. She is offering cocktails, waiter service, and high-quality food.
What they also did was to try to create the game atmosphere in the theater by selling hot dogs, peanuts, beer, and souvenirs. In contrast to the normal desire for quiet in a theater while watching a movie, in this case they encouraged the fans to let it out more, and be more loose and enjoy the experience.
Goodall commented: "We think ... that type of marketing could be very successful if we could balance the broadcast, ... we are continuing that dialogue."
Cinema is going to have to increasingly look for these types of deals to be able to survive in the future. I like what National Amusements is trying in their theaters.
» Movie Theaters Now Offering Video Games from BizofShowBiz
With increasing competition for movie tickets, and admissions down across Spain, Enrique Martinez has been working hard at transforming his building into a hybrid movie theater. Writing for IHT, Doreen Carvajal said that Martinez' creations has &qu... [Read More]
Tracked on: February 25, 2007 5:31 PM | Permalink to Trackback