With a strategy of building up its business based upon offering niche sporting events not shown on regular TV sports channels, College Sports Television (CSTV) has been building up a solid user base from its offerings.
The company is looking to create an online distribution channel, that offers as many games on the Web as ESPN (DIS) and Fox Sports (NWS-A) do on TV.
"Our game plan," says CSTV President and Chief Executive Brian T. Bedol, "is to serve the unserved college sports fan who isn't getting what they want from ESPN 
or Fox."
They have doubled their TV subscribers in the last year, and are currently seen in around 15 million cable and satellite homes. They charge $14.95 a month for its entire portfolio of web streams, and get about 18 cents a month for each TV subscriber.
Bedol said concerning the TV subscribers, that the company needs around 30 million to break even.
To attract more visitors than cable, Bedol launched an enormous 100 broadband channels that continuously feed the network of sports sites that CSTV runs for 250 colleges. They are slowly becoming a player in this tremendously competitive field.
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